Be the Go-To Expert in Your Industry
- 2/100 Students
- Branding,Business Development
- 10 Lessons /0 Quizes
Think about the last time you hired a contractor, either for your business or to do something around your home. Did you look for the lowest price, or did you look for someone with experience? Did you check the contractor’s references, or just take his word at face value?
You likely have heard the old adage, “you get what you pay for,” and usually, when you hire someone simply based on the lowest price, you’ll get someone who’s not as experienced as the higher-priced contractor. Lack of experience can lead to mistakes, and sometimes they are costly. And let’s face it, not everybody is as honest as you are, so if you’re not checking references, you might get scammed.
What’s the lesson here? Successful businesses stay afloat when they gain years of experience and build their credibility with their audience. These business owners learn from their own mistakes, adjust the way they do business when something doesn’t work and are willing to share their knowledge with their clients prior to being hired.
In this course you’ll learn to:
- Identify Your Zone of Genius
- Challenge Your Own Assumptions
- Develop Your Story, Your Brand
- What Your Updated Bio Should Contain
- When and Where to Brag About Yourself
- Steps to Gather Testimonies