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How to Create Compelling Stories for Your Business

  • 1/100 Students
  • Branding,Marketing
  • 8 Lessons /0 Quizes
We are all natural storytellers at heart, but sometimes it's hard to discover stories that will help our businesses build relationships, stir emotions, and engage our customers. In this course, that is what you will learn to do.

“Those who tell the stories rule the world.”

-Hopi American Indian proverb

In business, we often forget to tell our stories and this is a shame because stories are one of the best ways to connect with customers and encourage them to take action. Storytelling reaches people on an emotional level. Stories communicate to the listener exactly what you do and what you stand for. Therefore, it’s essential to craft compelling stories, both about yourself and your business.

In this course, you will:

  • Learn about the different types of personal stories that can be used in your business
  • Brainstorm a list of stories you’re already familiar with that people use
  • Use story prompts to help you get started writing right away
  • Discover specific features that will make your story more compelling and effective
  • Explore how to tailor the message of your story to your audience
  • Uncover methods for practicing and telling your story so that it has the most impact
  • Find opportunities for telling your stories
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Additional Details

  • April 17, 2019 1:17 am
Course Curriculum


1 Lessons / 0 Quizes
Introduction 20 points

The Different Types of Personal Stories

2 Lessons / 0 Quizes
The Different Types of Personal Stories 20 points

Writing Your Story

2 Lessons / 0 Quizes
Use Stories to Connect with People 10 points
Writing Your Story 10 points

Tell Your Story

1 Lessons / 0 Quizes
Tell Your Story 20 points

Go Live With Your Story

1 Lessons / 0 Quizes
Go Live with Your Story 10 points


1 Lessons / 0 Quizes
Conclusion and Next Steps 10 points
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