In today's world, there are a plethora of online and offline marketing strategies. Many of them are free or very low-priced, and the majority are easy to implement. When business owners start to learn about marketing, they're likely to download a virtual stack of information products that each teach another strategy "guaranteed to produce results." Why does all this effort and learning so often produce zero results? The reason is that by leaping in to learn and implement every possible strategy, you get overwhelmed and can't focus on one approach long enough to see results.